Our Story

Built to make people feel
genuinely valued at work

Birthdaywishi started with a simple observation — the companies with the strongest cultures are the ones that remember the moments that matter most to their people.

Our mission

We believe recognition is a workplace right, not a nice-to-have

Birthdays and work anniversaries are the most personal moments in a professional relationship. Yet in most companies, they quietly pass by — unnoticed, uncelebrated, lost in the noise of the workday.

Birthdaywishi exists to change that. We give HR teams the tools to acknowledge every employee at exactly the right moment — automatically, beautifully, and meaningfully.

Because a company that celebrates its people builds a team that stays.

500+ HR teams using Birthdaywishi
12,000+ Celebration cards sent
100% Free to use — always
What drives us

The principles behind everything we build

Every design decision, every feature, every line of code at Birthdaywishi is guided by a set of principles we hold genuinely.

People first, always

Every feature we build starts with one question: does this make employees feel more valued? If not, it does not ship.

Effortless by design

Automation should feel invisible. HR teams should not need to think about it — Birthdaywishi just works, every single day.

Privacy and trust

Employee data is sensitive. We store only what is necessary and will never sell or share it with any third party.

Quality without compromise

Cards, reminder emails, and the platform UI are crafted to look premium — because your team deserves nothing less.

Free means free

Small businesses deserve the same quality tools as large enterprises. Birthdaywishi is free — no hidden fees, no paywalls.

Built on feedback

Our roadmap is shaped entirely by the HR managers who use Birthdaywishi every day. Your input builds the product.

Our journey

How Birthdaywishi came to be

From a frustration shared by thousands of HR managers to a platform used by growing companies around the world.

The problem

A missed birthday, a missed moment

A team of 40. A birthday forgotten. A talented employee who quietly started looking elsewhere. This story happens in companies everywhere, every week.

The insight

HR teams were using spreadsheets and hope

We spoke to dozens of HR managers. Every single one had the same system — a spreadsheet they checked manually, sometimes. There had to be a better way.

The solution

Automation that feels personal

Automated reminders, yes — but paired with beautiful customisable cards and personal messages that feel genuinely human.

Today

Growing with the companies we serve

Free for every company, of every size. Our goal is simple: make sure every employee feels celebrated at least twice a year.

"The best investment in retention is not always a pay rise. Sometimes it is just remembering someone's birthday."
— The Birthdaywishi team

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